How do you sell the story of our Indigenous brothers and sisters and is anybody really buying it? Join author of Return to Majaddin, Dr Robert Hoskin, on www.pgpodcast.com
Category: 2017
24. How Do You Sell 237,629 Square Kilometres?
Tourism is business…big business. In fact, this year in Victoria, the tourism and event industry will generate $21B and employ over two hundred thousand people. So how do you sell a State to overseas and interstate visitors? And is selling Melbourne to Sydney-siders harder than selling ice to Eskimos? Join Visit Victoria’s General Manager of Major Events, Damien de Bohun as he talks to Paul Gardner on www.pgpodcast.com
22. How Do You Sell A Lawyer?
Selling lawyers? It’s almost become the Real Housewives of the Magistrates Court…smart marketing or dumb-down law? Join Mason Black’s John Sinisgalli and Christian Daly-Thomson on www.pgpodcast.com
21. Another Nation of Shopkeepers?
Are SMB’s the backbone of Australia’s growth or have we become just another ‘nation of shopkeepers’? Join The Royal’s Andrew Siwka on www.pgpodcast.com
20. Fashion…from the ground up Spring 17′
Spring has sprung and so have the fascinators and the fascinating…join former Fashions On The Field winner Emily Hunter as she previews what’s in (and out!) on www.pgpodcast.com
19. There’s No Business Like New Business
Join PHD’s Simon Lawson as he discusses the 5 emotional stages of pitching for new business on www.pgpodcast.com
18. Are Bitcoins worth two bob?
As at July this year, there were over 900 different cryptocurrencies available over the internet, the largest being Bitcoin, now accepted globally by 100,000 merchants and vendors. Is it really the money of the future or just a 21st century unicorn? Jenny Junkeer from Junkeer New Era Consulting explains…
17. Is Fitness Changing Shape (Again)?
How do you market fitness to the masses trying to avoid increasing their own mass? And is fitness changing shape yet again? Join Fitness Show event director Shaun Krenz on www.pgpodcast.com
16. Can an Ad save a Marriage (and a Political Party)?
It’s hard to imagine a more divisive subject in Australia than the debate over the legislation of same-sex marriage. But can advertising really swing the result one way or the other. Penso CEO Con Frantzeskos joins Paul Gardner on www.pgpodcast.com
15. Will Programmatic Simply Turn Out To Be Problematic?
Ever since media businesses began to spin off from advertising agencies in the 1990’s, they not only started to look different but in many cases, even started to talk differently. Now we have programmatic media which is not only a linguistic challenge, but a human one too given its use of robotic software. But does this use of machines make life in the media businesses easier or harder? Join Dentsu Mitchell MD John Thompson and Paul Gardner on www.pgpodcast.com