As at July this year, there were over 900 different cryptocurrencies available over the internet, the largest being Bitcoin, now accepted globally by 100,000 merchants and vendors. Is it really the money of the future or just a 21st century unicorn? Jenny Junkeer from Junkeer New Era Consulting explains…

How do you market fitness to the masses trying to avoid increasing their own mass? And is fitness changing shape yet again? Join Fitness Show event director Shaun Krenz on www.pgpodcast.com

It’s hard to imagine a more divisive subject in Australia than the debate over the legislation of same-sex marriage. But can advertising really swing the result one way or the other. Penso CEO Con Frantzeskos joins Paul Gardner on www.pgpodcast.com

Ever since media businesses began to spin off from advertising agencies in the 1990’s, they not only started to look different but in many cases, even started to talk differently. Now we have programmatic media which is not only a linguistic challenge, but a human one too given its use of robotic software. But does this use of machines make life in the media businesses easier or harder? Join Dentsu Mitchell MD John Thompson and Paul Gardner on www.pgpodcast.com

In today’s fragmented media landscape, branding has become even more important as it may well often be the only form of communication a potential customer ever experiences. So much more than a logo or decision made by a junior marketing manager, branding is enjoying a renaissance of late and may well enter the next decade as the most important weapon in the marketing communications armoury. Join R-Co CEO Richard Henderson and Paul Gardner on www.pgpodcast.com

BUSINESSES TRADITIONALLY HAVE TENDED TO DEVELOP SCENARIOS AND FORECASTS BASED ON ONE YEAR AND FIVE YEAR PERIODS.

BUT IN JUST THIRTY MONTHS TIME, WHEN MILLENIALS WILL MAKE UP HALF THE WORKFORCE FOR THE FIRST TIME, THERE WILL BE OVER 3 BILLION EMAIL USERS AND 75 BILLION DEVICES CONNECTED TO THE INTERNET. ARTIFICIAL INTELLIGENCE WILL BE EVEN SMARTER, AND VIRTUAL AND AUGMENTED REALITY WILL IN FACT BE AN EVERYDAY REALITY WITH REVENUES EXCEEDING US $15 BILLION, AND THIS IS LESS THAN THREE YEARS AWAY.

NO WONDER SO MANY BUSINESSES ARE STRUGGLING WITH ADAPTING TO AND PREPARING FOR THESE CHANGES AND WHY 91% OF EMPLOYEES BELIEVE THEIR COMPANY WILL NO LONGER BE COMPETITIVE BY 2020 IF IT STAYS IN ITS CURRENT FORM.

SO HOW CAN COMPANIES MANAGE THE DIGITAL TRANSFORMATION (OR IS IT ALREADY TOO LATE?)