In today’s fragmented media landscape, branding has become even more important as it may well often be the only form of communication a potential customer ever experiences. So much more than a logo or decision made by a junior marketing manager, branding is enjoying a renaissance of late and may well enter the next decade as the most important weapon in the marketing communications armoury. Join R-Co CEO Richard Henderson and Paul Gardner on www.pgpodcast.com

BUSINESSES TRADITIONALLY HAVE TENDED TO DEVELOP SCENARIOS AND FORECASTS BASED ON ONE YEAR AND FIVE YEAR PERIODS.

BUT IN JUST THIRTY MONTHS TIME, WHEN MILLENIALS WILL MAKE UP HALF THE WORKFORCE FOR THE FIRST TIME, THERE WILL BE OVER 3 BILLION EMAIL USERS AND 75 BILLION DEVICES CONNECTED TO THE INTERNET. ARTIFICIAL INTELLIGENCE WILL BE EVEN SMARTER, AND VIRTUAL AND AUGMENTED REALITY WILL IN FACT BE AN EVERYDAY REALITY WITH REVENUES EXCEEDING US $15 BILLION, AND THIS IS LESS THAN THREE YEARS AWAY.

NO WONDER SO MANY BUSINESSES ARE STRUGGLING WITH ADAPTING TO AND PREPARING FOR THESE CHANGES AND WHY 91% OF EMPLOYEES BELIEVE THEIR COMPANY WILL NO LONGER BE COMPETITIVE BY 2020 IF IT STAYS IN ITS CURRENT FORM.

SO HOW CAN COMPANIES MANAGE THE DIGITAL TRANSFORMATION (OR IS IT ALREADY TOO LATE?)

Have you recently noticed how many retail spaces appear to be empty in what were once considered thriving retail strips and precincts? or how many stores seem to be constantly on sale?

So if a state of despair seems to currently cast a pall over the australian retail industry, why is it that so many overseas stores and chains keep beating a path to our country of only 24.6 million people? and what will happen when the amazon tsunami finally hits?

What can these foreign invaders see so clearly that the locals can’t? is it just a case of sales, sales, sales versus whales, whales, whales?

Well, let’s find out with on-line retail expert jonathan reeve…

Given that fact that Australia gave women the right to vote 115 years ago, you’d think that any debate around gender equality would be, if not done and dusted, then at least a fair way down the track.
Yet for some industries, the gap between men and women is not just wide open, but showing little sign of closing. And whilst most of those industries and workplaces are generally from what we traditionally called “man’s work”, this interview is not with someone trying to break any glass ceilings in the Army or at our mines or ports, or even driving large semi-trailers across the Nullabour.
Remarkably, gender inequality is prevalent in the advertising business, most notably in terms of creative leadership.
And it’s got to the stage where a number of people (women and men) have decided to do something about it…
So what does an advertising suffragette look like in 2017?
Let’s find out…